During the Summer of 2023, I had the pleasure of working at P.F. Chang's as their Graphic Design Intern. Over the course of 12 weeks, I shadowed each person on the creative team and worked on a specific project relating to their role. I worked on a large variety of projects including menu design, packaging design, copywriting, and so much more.
This was such an incredible experience, and I'm so grateful to the creative team for all of the expertise they shared with me!
*All assets belong to P.F. Chang's.
LCAF Pin
P.F. Chang's offers assistance to their employees going through hardships through the Lucky Cat Assistance Fund. In order to raise money for the grants, employees are encouraged to buy a yearly pin. I was asked to design the pin for 2024, which is the Year of the Dragon Pin.
In the Chinese Zodiac, the dragon is 5th. When the Jade Emperor wanted a way to measure time, he invited 12 animals to race to have a year named after them. Even though the dragon could fly and could’ve made it to the party first, it stopped along the way to help those in need during a drought. The spirit of the dragon perfectly represents the mission of the Lucky Cat Assistance Fund, to help those on the PF Changs Team going through hard times.
I was inspired by traditional dragon and lion dance costumes, so I illustrated the lucky cat wearing a red dragon costume, as red is symbolic of good fortune and happiness.
Packaging Design
Merch Design
Mural Design
